A Rainbow of iMacs and Bravias
The latest in Sony’s BRAVIA television commercials has been running in heavy rotation on network television, and as with “Balls” and “Paint”, the sheer complexity of the shoot and resulting visuals are something to marvel at.
What struck me as odd were the similarities to the 1999 Apple spot that introduced the first line of colored iMacs. Not only is color the main theme and focus, but the spots both use the Rolling Stones’ She’s a Rainbow as the main track.
Apple and Chiat\Day themselves have picked up negative attention in the past for some direction that was creatively “inspired,” either directionally or artistically, by others (see Eminem/Lugz and Intel Intro/Postal Service). Ideas aren’t always new and in an industry where thousands of creative people are working to come up with the next killer idea every single day, 100% freshness is nearly impossible.
But what’s next? Dell launching a new machine called “Start” and using Start Me Up? Toyota releasing a new convertible and licensing Nick Drake’s Pink Moon track?