Microsoft Selects Crispin to Head Consumer Advertising
Microsoft’s given the boot to McCann Erickson and has awarded Crispin Porter & Bogusky its consumer advertising efforts, rumored to be as high as $300 million. Expect a far more hard-hitting and impactful campaign than McCann’s tepid endeavors of years past. It’s highly doubtful you’ll see a direct response to the Mac vs. PC ads, but Microsoft’s consumer efforts have clearly been dinged by Apple and Vista’s horrible press.
(For those of you outside the advertising world, Crispin is the hot-shot Miami agency responsible for award-winning campaigns for Burger King, Volkswagen, Mini, etc.)