Apple to Offer Unlimited Music?
Supposedly Apple is in talks with the music labels to offer unlimited access to their catalogs on some sort of super premium iPod and iPhone. While Apple has taken the “customers want to own their music” stance for years, I still think they’re the only ones who could make something like this more mainstream than Real Networks has done with Rhapsody, and actually make it a compelling product for users.
Plus, keep in mind, as the market becomes saturated, iPod sales have been and will continue to level off and eventually fall in time. The company needs additional products and revenue-driving services to up-sell into their existing customer base.
What this would look like and how it would function, who knows. If it does happen, look for Wi-Fi to be utilized in some fashion, however. Peter Oppenheimer even alluded to this ever so slightly in January during Apple’s quarterly financial call:
Peter Oppenheimer, January 2008
To me, this says that new services are undoubtedly coming, and the AppStore won’t be the only one. Could a music store with unlimited access be the next?