AT&T Adopting Microsoft Surface
According to David Deal at Avenue A | Razorfish, AT&T will be the first retail customer to adopt Microsoft’s Surface technology. Here’s how it will work:
Consumers visiting AT&T retail stores will sit down at Surface tables and play with the touch-and-recognition technology to learn about mobile devices. For instance, consumers can review features of a device by placing it on a table. Surface recognizes the device and displays a graphics-rich overview of features.
Keep in mind; AT&T stores are so poorly run that I’d ventured to say, on average, about 7 out of 10 cell phones don’t function correctly or aren’t even powered on. I’m sure staffers will keep a Surface unit running in tip top shape.