Missing the Details #1
I received the following confirmation email on an Urban Outfitters order I placed earlier in the week. While it looks harmless enough, take a look at the annoying user experience you have to deal with to determine the proper tracking link to click on.
This is precisely what happens when the creative and technical folks fail to sweat the details. It would require a bit more work on the back-end to parse out the order number and present only the appropriate tracking link, but it would be worth it.
Take away: don’t make your customers work.